Toyota SA has teamed up with Brand Inc to launch the Toyota E-Sports challenge on WRC 9.
WRC is one of the best rally simulators on the gaming market and with the Toyota Gazoo Racing leading the real-world 2020 WRC championship, Toyota SA have decided to cash-in on their achievements.
“E-sports, and more specifically gaming, has been a natural extension of our sponsorship programme and the coming months will see the launch of a number of exciting initiatives that will both solidify Toyota’s place in the world of gaming and allow the brand to tap into a new audience,” said Toyota South Africa general manager of marketing communications, Lettie Labuschagne.
“Our concept for the inaugural WRC event is very simple. Every week during Phase 1, which runs to October 10, competitors can submit their fastest time on the allocated WRC 9 stage. The fastest time each week on each of the three platforms supporting WRC 9 will secure a place in Stage 2.
“Stage 2 takes place on 14 October and takes the form of a lobby finale hosted online. Each player securing a place during Phase 1 will be invited to the lobby to compete for the prizes on offer. There is a total of R60 000 up for grabs, with the winner of each division – or platform – receiving R15 000.
“Adding to the excitement, the stage/weekly leaderboard will be available on the competition page at acgl.co.za/ToyotaEsportsChallenge. Times will be updated at least once a day. I know I for one will be checking in and catching up on the action every few hours.”